# Tools - [https://www.semrush.com](https://www.semrush.com/) - [https://ahrefs.com](https://ahrefs.com/) - [Search listening tool for market, customer & content research - AnswerThePublic](https://answerthepublic.com/) - *"## Discover what people are asking about… - [SEO Agency - Screaming Frog](https://www.screamingfrog.co.uk/) - *"## We're an agency that develops search strategies for large brands to small and medium sized enterprises."* - [KatLinks SEO Tool - Rank Higher and Get More Organic Traffic](https://katlinks.io/) - *"## Rank Higher and Get More Traffic"* - [Toolify - Find The Exact AI Tool For Your Needs](URL: https://www.toolify.ai/advertise) - *"Toolify AI can help you reach millions of AI users and your potential customers worldwide. Reach AI enthusiasts, AI entrepreneurs, AI investors, VPs and more to increase your product visibility, trial rates and paying users."* - Some marketing app suggestions from [🗞 What's New: Crafting an irresistible CTA - [email protected] - Gmail](https://mail.google.com/mail/u/0/#inbox/FMfcgzQVwxCxvcTDJQMgKjjhJJDdNDWW) Learn AI tools to automate routine tasks so you can focus on more complex, high-value customer interactions. Find ways to communicate to offer a personal touch that AI can’t match. *AI tools for customer service agents:* - [Brainfish](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/25h2hoh269kpw5a3/aHR0cHM6Ly93d3cuYnJhaW5maS5zaC8_dXRtX21lZGl1bT10cmVuZHN2Y19pbmRpZWhhY2tlcnMmdXRtX3NvdXJjZT10cmVuZHN2Yw==) is AI for self-service customer support. - [Tidio](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/9qhzhnhp0wovm6f9/aHR0cHM6Ly93d3cudGlkaW8uY29tL2NoYXRib3QtYWkvP3V0bV9tZWRpdW09dHJlbmRzdmNfaW5kaWVoYWNrZXJzJnV0bV9zb3VyY2U9dHJlbmRzdmM=) interacts with customers as a real customer support agent. - [Yuma](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/n2hohvh3mqz9p5a6/aHR0cHM6Ly95dW1hLmFpLz91dG1fbWVkaXVtPXRyZW5kc3ZjX2luZGllaGFja2VycyZ1dG1fc291cmNlPXRyZW5kc3Zj) offers automated AI customer service for Shopify merchants. - [Balto](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/wnh2hghwn7e2poc7/aHR0cHM6Ly93d3cuYmFsdG8uYWkvP3V0bV9tZWRpdW09dHJlbmRzdmNfaW5kaWVoYWNrZXJzJnV0bV9zb3VyY2U9dHJlbmRzdmM=) offers real-time call guidance in customer support call centers. - [Kustomer](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/reh8hoh04dglrqa2/aHR0cHM6Ly93d3cua3VzdG9tZXIuY29tLz91dG1fbWVkaXVtPXRyZW5kc3ZjX2luZGllaGFja2VycyZ1dG1fc291cmNlPXRyZW5kc3Zj) is a customer service platform with AI chatbots and assistants. **Digital marketers:** Build strategies that resonate with audiences based on your domain expertise and cultural knowledge. Use consumer psychology to adapt your marketing efforts to world events and trending topics. *AI tools for digital marketers:* - [Fullstory](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/08hwh9hdve365dtl/aHR0cHM6Ly93d3cuZnVsbHN0b3J5LmNvbS8_dXRtX21lZGl1bT10cmVuZHN2Y19pbmRpZWhhY2tlcnMmdXRtX3NvdXJjZT10cmVuZHN2Yw==) uses AI to analyze customer behavior. - [Customers.ai](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/8ghqhohlzdm6vohk/aHR0cHM6Ly9jdXN0b21lcnMuYWk_dXRtX21lZGl1bT10cmVuZHN2Y19pbmRpZWhhY2tlcnMmdXRtX3NvdXJjZT10cmVuZHN2Yw==) offers in-depth visitor insights and remarketing. - [Albert.ai](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/vqh3hrhpl0z97eig/aHR0cHM6Ly9hbGJlcnQuYWkvP3V0bV9tZWRpdW09dHJlbmRzdmNfaW5kaWVoYWNrZXJzJnV0bV9zb3VyY2U9dHJlbmRzdmM=) is an autonomous AI agent that builds and optimizes marketing campaigns. - [Surfer SEO](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/l2hehmh3e28m9rc6/aHR0cHM6Ly9nZXQuc3VyZmVyc2VvLmNvbS90cmVuZHN2Yz91dG1fbWVkaXVtPXRyZW5kc3ZjX2luZGllaGFja2VycyZ1dG1fc291cmNlPXRyZW5kc3Zj) uses AI to boost organic traffic, increase visibility, and improve your rank in search results. - [Brand24](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/m2h7h5h8v5d6pwhm/aHR0cHM6Ly90cnkuYnJhbmQyNC5jb20vdHJlbmRzdmM_dXRtX21lZGl1bT10cmVuZHN2Y19pbmRpZWhhY2tlcnMmdXRtX3NvdXJjZT10cmVuZHN2Yw==) uses AI to track mentions across social media, news, blogs, videos, forums, podcasts, reviews, and more. **Salespeople:** Build strong relationships with customers by focusing on trust and a personal touch. Keep in touch with your clients after sales to solve problems, and to make sure they remain happy with your service. Clients are real people, not mere quotas. *AI tools for salespeople:* - [Regie.ai](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/dpheh0h0v6l9gdtm/aHR0cHM6Ly9yZWdpZS5haT91dG1fbWVkaXVtPXRyZW5kc3ZjX2luZGllaGFja2VycyZ1dG1fc291cmNlPXRyZW5kc3Zj) is an all-in-one hub for AI sales outreach. - [Bland AI](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/7qh7h8hoqlr27lfz/aHR0cHM6Ly93d3cuYmxhbmQuYWkvP3V0bV9tZWRpdW09dHJlbmRzdmNfaW5kaWVoYWNrZXJzJnV0bV9zb3VyY2U9dHJlbmRzdmM=) helps you build, test, and scale AI phone agents. - [Reply.io](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/z2hghnh3n6q2vvip/aHR0cHM6Ly9nZXQucmVwbHkuaW8vdHJlbmRzdmM_dXRtX21lZGl1bT10cmVuZHN2Y19pbmRpZWhhY2tlcnMmdXRtX3NvdXJjZT10cmVuZHN2Yw==) sets up outreach sequences, handles prospect replies, and books meetings. - [B2B Rocket](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/x0hph6hwo25v65h5/aHR0cHM6Ly93d3cuYjJicm9ja2V0LmFpP3V0bV9tZWRpdW09dHJlbmRzdmNfaW5kaWVoYWNrZXJzJnV0bV9zb3VyY2U9dHJlbmRzdmM=) offers AI agents that can dial your leads, engage them, and book meetings. - [Oliv](https://click.convertkit-mail4.com/4zux352g5mfeh5dv492uxh30rvv77t5/kkhmh6hlrwk0qofl/aHR0cHM6Ly93d3cub2xpdi5haS8_dXRtX21lZGl1bT10cmVuZHN2Y19pbmRpZWhhY2tlcnMmdXRtX3NvdXJjZT10cmVuZHN2Yw==) is an AI sales rep that does pre-meeting research, takes live notes, and updates your CRM after every call."* # Guides - [🗞 What's New: Create a memorable launch with no budget - [email protected] - Gmail](URL: https://mail.google.com/mail/u/0/#inbox/FMfcgzGxSRSCHXXQFjPclggrFPcGCXvZ) - I write social media content for top-of-funnel discovery, and SEO-optimized articles and newsletters for middle-of-funnel marketing. That is all the marketing that I do. - - *"If you have those things in place, you need to make your ideal prospects aware of you and your business. One day, I posted on LinkedIn, sharing a link to an article I had written. The article talked about a problem my audience had, and linked to a product I had built to solve it. 24 hours later, I had $4K in sales. - So, I kept writing articles that talked about problems, and positioned my products as solutions. That's it. - I pay people to create article briefs - They go out and do a bunch of keyword research, then come back and tell me what the low-hanging fruit is. Then, they create an article brief that I can write against. - I'm not interested in people writing on my behalf. So, they do this complicated SEO technical work, then I deliver the writing in a format that I believe will rank well. When I'm done, they'll go through it and tell me to change a word here and there for SEO. - I repurpose a lot. I've learned to say one thing a thousand different ways vs. saying a thousand things one way."* - [🗞 What's New: Building SEO-optimized products - [email protected] - Gmail](URL: https://mail.google.com/mail/u/0/#inbox/FMfcgzGxSRJwDWfkTjthsQHnpCdMNtTl) - *"The product that you create should focus on one thing: Immediately providing what the visitor is looking for. - Give them value: Show what the visitor is looking for right on the homepage. This will make them spend time on your website, and Google likes that. - Make sure you have a high-quality product."* - *"Backlinks (inbound or incoming links) are links from a page on one website to another. Search engines like Google use backlinks as votes of confidence for your product's value. - Not all backlinks are created equal. Authority (from a website that has a high domain rating) and relevance (from a website that is similar to your niche) both play a big role. - How to get backlinks: - Launch on Product Hunt. - List in directories. - Ask to write guest posts or get interviewed by websites relevant to your niche, and make sure they mention your website. - Share your URL in communities relevant to your niche." - - [🗞 What's New: Maximize your luck surface area - [email protected] - Gmail](https://mail.google.com/mail/u/0/#inbox/FMfcgzGxSbnRSMzVkDwpFrvgzvKBPzDs) - *"**If you're focused on doing (building)** more than telling (marketing), or vice versa, you're stunting your growth. The solution? Do more of what you dread."* - *"It's when you're both sufficiently doing (building and creating), and sufficiently telling (marketing) about what you're doing."* - *"This is when founders insist on marketing and promoting a product that's not ready, or simply not good. In other words, good marketing is wasted on bad products."* - [🗞 What's New: Building beautiful products - [email protected] - Gmail](https://mail.google.com/mail/u/0/#inbox/FMfcgzGxTFXMhsSppWMFJczfKbdPZzMW) - *"In the beginning, all that matters is getting a customer. This is real validation. To do this, develop a clear proposition. Ask yourself, "what problem am I trying to solve, and how does my business solve it?" - Once I have this, I clearly articulate the proposition on a landing page with a nice, shiny (but quick) logo, pricing, and the basic elements that help drive conversions, like social proof, case studies, testimonials, FAQs, etc. - I often don't have the product or service at this point. I might have an MVP of the product, or the basics of how the service will be delivered. - This is where a waitlist or some other low-commitment offer is great, as all I'm looking for is validation. - Then, I drive traffic to the landing page using ads, paid sponsorships in newsletters and podcasts, and cold email. - At this point, my idea makes contact with reality and, if I've done a good job on the proposition, I get sales or expressions of interest (i.e. people joining a waitlist, joining a Facebook Group, or downloading a free e-book). - This whole process can take 4-8 weeks, and costs ~$5K. If enough people show interest, I know I might have something. I then invest more money and time to develop the proposition, and we're off to the races!"* - 15 marketing tips - - *"- Keep launching products for one audience. - Upsell customers with high-ticket productized services. - Build free AI wrappers to promote your paid products. - Focus on nailing one acquisition channel before adding a second one. - Make TikToks or write tweets instead of publishing blog articles. - Ask 20 users to roast your landing page. - Give your product to five people for free to collect positive testimonials. - Launch on Product Hunt only when you are 100% sure about your funnel and pricing. - Know when to charge one-time payments vs. monthly subscriptions. - Forget about brand marketing, design systems, and multiple social media presences. - Build products that you understand how to grow, not just how to build. - Don't target the X bubble; focus on regular people with money. - Spending one hour on unique positioning will be more important than any product feature. - Write marketing copy that sparks emotions (even if you sell B2B SaaS). - Avoid commodity design (photo stock images, illustrations, basic templates, etc.)."* - [🗞 What's New: Maximize your luck surface area - [email protected] - Gmail](https://mail.google.com/mail/u/0/#inbox/FMfcgzGxSbnRSMzVkDwpFrvgzvKBPzDs) - We only had ~200 followers each, so we turned to Reddit. I went to r/DataHoarder, and the rules around posting videos seemed unclear. I decided to post when it was nighttime in the US, hoping that the mods would be asleep so the post could live a little bit. We got 16 upvotes within one hour, and five users signed up for the beta. Then, this happened:"* - *"We then [posted](https://click.convertkit-mail4.com/wvupdm35m9fgh56e54lc7he24rkxx/e0hph7h0509nd0c8/aHR0cHM6Ly93d3cucmVkZGl0LmNvbS9yL09wZW5BSS9jb21tZW50cy8xYm44OTFlL2lfYW1fbWFraW5nX2FfdG9vbF90aGF0X21ha2VfZGF0YV9ob2FyZGluZ19hcy8=) in r/OpenAI, and made it to number one!"* - *"We got 41K views, 100+ visits to our website, and 69 signups within 12 hours."* - Be quirky - I came across a really cool little kind of hack. Someone uploaded an album on GeoCities, and the fact that it's on GeoCities I think got a lot of people interested just for that reason. So kind of doing things a little bit unconventionally, or especially chiming away at nostalgia, is a pretty cool way of getting attention. - [Competing with a substitute? 📌 Here are 4 ad examples you can use [from TOP to BOTTOM of funnel]](https://www.indiehackers.com/post/competing-with-a-substitute-here-are-4-ad-examples-you-can-use-from-top-to-bottom-of-funnel-3e325707a9?utm_source=indie-hackers-emails&utm_campaign=ih-newsletter&utm_medium=email) - *"Here are 4 ad examples you can use"* - Help a Reporter Out: This is a service that connects journalists with sources for their stories. It's used to help build expert content and help journalists publish things. - There are a number of companies out there that can help with this - HARO itself is now called [Connectively](https://www.connectively.us) . It's not too expensive to sign up and - How to Market on Reddit - The most important thing is finding the correct site Reddits to post to. Make sure to read the rules before posting for each subreddit. - Try to avoid being pushy with marketing. If you're creating visuals, you can include your logo at the bottom of them, and then mention the project in the comments section to credit it as the tool you used. - It's good to have alternative accounts as well. You want to be constantly maintaining them, not just using them as backups. By participating in discussions, sharing content, engaging with other people. So if you ever run into issues with the main account, you're not starting from scratch. - [🗞 What's New: How to create good content - [email protected] - Gmail](https://mail.google.com/mail/u/0/#inbox/FMfcgzQVwxJkDscqxMvtwBlPZHhBNxWM) - *"Identify key topics using tools like Google Trends, Semrush, and Ahrefs to find trending topics and keywords within your niche"* - *"Deep dive: Read thoroughly, highlight key points, question assumptions, and dig deeper to uncover fundamental truths or new perspectives"* - *"Whenever possible, gather new data through surveys, interviews, or experiments to add originality and additional value"* - *"Craft a compelling introduction, develop the main content, and use visual aids"* - *"Determine your ideal customer persona. Consider factors such as demographics, job titles, industries, pain points, and behavior patterns. - [🗞 What's New: Conducting market research for your SaaS - [email protected] - Gmail](https://mail.google.com/mail/u/0/#inbox/FMfcgzQVwxGQzkxNSfZxCrrBdCjGKHhM) - *"Study your competitors to identify their strengths and weaknesses. Analyze their features, pricing models, customer reviews, market positioning, and content strategy. Tools like Semrush, SimilarWeb, and competitor websites can be helpful. - Where do your potential users hang out online and IRL? Are they older or younger? What's their income level? Join communities to conduct surveys and interviews."* - Create a detailed comparison of your competitors' features vs. your own. This helps you identify the unique selling points of your product."* # LinkedIn - Interesting strategy for finding beta testers - [post a volunteer job position on LinkedIn](https://mail.google.com/mail/u/0/#inbox/FMfcgzQVxRKgPXjHPSSbBWflQHMJwLSM)